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My Work
Moment Coffee - Website Design
The Brief
I was asked to create a name and branding solution for a new coffee shop. The shop is small and homely where the local community feels very comfortable to come by to purchase their coffee or sit down and catch up with their friends and family.
Design Concept
To represent a warm and comfortable coffee shop I named the coffee shop Moment. Everyone experiences beautiful moments. The name Moment gives people a warm feeling. I used light brown, dark brown, and light brown for this logo as it communicate a warm feeling. Dark brown is the colour of coffee. I replaced the “O” in the middle of the Moment with the shape of a coffee bean, so that people understand that this is a coffee shop when they see the name.
Technical skills
– Adobe Illustrator
– Adobe Photoshop
– Adobe XD
Environment - E-magazine Design
Video of E-magazine
The Brief
Design an interactive publication using the interactive features of InDesign, suitable for viewing on a computer or iPad. Define the intended audience, age, gender, lifestyle and interests of the target market. These should inform the type of layout, typography, colours and image treatment.
Design Concept
The environmental magazine features articles about the current environmental pollution, marine life is drastically reduced, the earth on which mankind lives has been destroyed as never before, and mankind is about to face more challenges from nature. I used bright colours for each headline to attract readers’ attention.
Technical skills
– Adobe Illustrator
– Adobe Photoshop
– Adobe InDesign
NasClear - Adv.Packaging
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The Brief
Design and produce a series of three medical packs. Integrate typography, contextual impact, tag line interpretation and material experiments into your design solution. Also produce an advertising campaign for several types of magazines.
Design Concept
There are 3 types of NasClear, so I designed 3 different colour logos. Blue is the normal version, and orange is the enhanced version. The colour is brighter and contrasts with other colours. The green is the children’s version. I also added a dinosaur to the box to make it more prominent that this is for children.
Technical skills
– Adobe Illustrator
– Adobe Photoshop
– Adobe InDesign
Yes,We Bake! - Adv.Packing
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The Brief
Create a new name for a bakery, design a logo and some peripheral products.
Design Concept
The first impression of a bakery is bread, so I used a simple bread shape as the logo with the smell of baking on it. Yes, we bake! The name fits the brand better and impresses customers.
Technical skills
– Adobe Illustrator
– Adobe Photoshop
– Adobe InDesign